, Singapore
425 views
Photo from Shutterstock

Singapore Airlines emerges as the most talked-about airline on social media

There are 1,800 social media posts about the airline.

Singapore Airlines was the most talked-about airline on social media between October 2023 and March 2024, with mentions primarily focusing on positive customer experiences, according to insights and intelligence provider CARMA. 

It was also the second most mentioned airline in mainstream media, gaining coverage for its financial performance. CARMA said there were also many articles about the airline’s stock prices.

With 1,800 social media posts and 2,500 articles written about it, the airline accounted for 21% of social media coverage and 25% of mainstream media coverage among all airlines.

Around 4% of articles written about Singapore Airlines mention its CEO.
 

Follow the link for more news on

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Exclusives

Singapore, Hong Kong take rival paths to capture global gold trade
One builds MAS-backed vaulting for central banks, the other opens a pipeline to Shanghai.
Monday.com picks Singapore for Southeast Asia expansion
Its in-house designers created Singapore-inspired artwork in the company's colors.
Tsuklio targets dual-income families in Singapore expansion
The Japanese meal subscription platform logged 3,000 pre-registrations before launch.